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What ’ s more , even executives aren ’ t satisfied with current solutions with 67 % admitting to not being comfortable accessing or using data from their existing tools and resources . This is because BI tools were always intended to be used by highly specialized data analysts . Imagine being dropped into the cockpit of a Formula 1 car and told to race in a grand prix when you ’ ve only barely earned a driving permit . It would be a disaster . You might know where the gas pedal is , but would you really know how to drive it ?
Expecting your business users to engage with highly complex and technical analytics tools poses the same challenges . They ’ ve been set up for failure through no fault of their own , and the consequences for your business are dire . p
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