FEATURE : ANALYTICS guide activities and ensure they are delivering the most value to the organization .
Many organizations are achieving this by shifting all their data to a cloud-based platform and then using sophisticated analytics tools to derive intelligence from it .
What are the biggest barriers to enterprises making the most of their data ?
Ushering in the much-anticipated Data Age is a long , slow process of learning to do business differently . While we see movements in the right direction , with more executives making data-based decisions , the results from our most recent Talend ’ s survey found
96 % of APAC execs , face challenges effectively working with data to make decisions .
For decades , managing and using data for analysis was focused on the mechanics : the collecting , cleaning , storing and cataloging of as much data as possible , then figuring out how to use it later . Well , later is now , and this data deluge is drowning companies under a digital information landfill . Companies don ’ t know what data they have , where it is , or who is using it , and , critically , no way to measure their data health .
In the past , one of the biggest barriers has been trusting that the data being used is as up-to-date as possible . This is now being overcome through the use
Mark Fazackerley , Regional Vice President Australia and New Zealand , Talend
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