NEWS
Australian bank invests for best digital experience
Commonwealth Bank ( CBA ), based in Sydney , has outlined its strategy and investments to reimagine products and services and build the best digital banking experiences .
Matt Comyn , the bank ’ s CEO , said the shift to digital banking is accelerating and the CBA was investing to remain at the forefront of innovation .
“ We aim to be the most trusted partner at the centre of our customers ’ financial lives by saving them money , giving them more control over their finances , and by making banking simpler and easier ,” he said .
“ We are integrating new services into our platform to customise and personalise the digital experience in ways that will increase engagement and bring greater value to our customers .
“ It ’ s about moving beyond customer service and delivering more rewarding experiences and better outcomes that will build a deeper , more trusted relationship with our customers .”
CBA announced strategic partnerships with disruptive businesses to further differentiate its banking proposition .
CBA also launched a pilot under the new Consumer Data Right ( CDR ), becoming the first major Australian bank to allow customers to view account balances from other eligible financial institutions directly in the CommBank app .
Fashion retailer advances customer engagement with Aptos
GOLDEN ABC , a leading fashion retailer in the Philippines , will expand its partnership with Aptos to cultivate advanced omnichannel growth .
The expanded partnership is set to carry out one of the most progressive strategies for end-to-end retail operations and customer engagement , as GOLDEN ABC continues to strive for its customers ’ seamless shopping experience across all of its brands .
“ This partnership epitomizes what has always been our top priority : our customers ’ experience . Our service to them is a steadfast commitment , and that entails constantly finding new and innovative ways to ensure that their needs are always met ,” said Bernie Liu , Chief Executive Officer of GOLDEN ABC .
With its latest technology investment , Aptos will manage every aspect of GOLDEN
ABC ’ s retail operation from merchandise planning across channels , to how orders are collected and fulfilled , to how shoppers are served and engaged .
“ GOLDEN ABC is a company that continues to reach new heights in operational excellence as it expands its domestic and international presence ,” said Steve Towe , Aptos President and COO . “ With Aptos ’ modern retail solutions , this award-winning and inspiring retailer will provide its customers with the seamless omnichannel experiences they are looking for and create a strong foundation for future growth .”
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