LATEST INTELLIGENCE forgotten passwords , and they can access your platform securely in seconds .
• Reduce long-term costs : Password management is expensive , largely because people forget their passwords and need help resetting them . Industry experts generally agree that each password reset costs a company $ 70 .
• Higher conversion rates : A superior customer experience yields more customer loyalty , higher conversion rates , and ultimately more revenue . For some companies , eliminating passwords has improved conversion rates by more than 50 %.
2 . Implementing passwordless reduces login friction . For most organizations , the biggest benefit of going passwordless is that it reduces login friction .
Keep in mind that the average person has to keep track of about 100 passwords and spends almost 13 minutes every week resetting those passwords – often through a call to a help desk , which not only takes up their time but also costs your company money . According to industry wisdom , it costs $ 70 to reset a password , but Auth0 has seen costs as high as $ 120 per password . Passwordless authentication alleviates this login friction without weakening your security posture .
A frictionless user experience can be a powerful competitive advantage for businesses at every level . Often , B2C companies are particularly concerned about the negative impact of login friction on conversion / retention rates and revenue , since consumers have so many service providers to choose from . p
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