TRENDING
Cindy Bolt , SVP , Salesforce Industries
Manufacturers who feel ‘ very prepared ’ for the next decade are already mostly in the cloud
Nearly half ( 45 %) of manufacturers who feel unprepared for the future have their sales and operation systems located either mostly or completely on-premises . The majority ( 77 %) of manufacturers who felt future-ready had at least half of their sales and operation systems in the cloud .
Future-ready manufacturers cite rise in channel partner collaboration and mutual benefits as a value to their business
The report breaks manufacturers into two categories : future-ready and unprepared . Future-ready manufacturers are defined as those who feel their systems and technology are ready to handle the decade ahead , while unprepared manufacturers are defined as those who do not feel their systems can handle the next decade .
According to the report , future-ready manufacturers are nearly twice as likely to be satisfied with their channel partners than unprepared manufacturers ( 44 % prepared manufacturers verses 25 % unprepared manufacturers ).
Future-ready manufacturers surveyed , when compared to unprepared manufacturers surveyed , are 23 percentage points more likely to feel that channel partners add value to their products and 26 percentage points more likely to feel that channel partners are driving enough marketing share .
Nearly one in three future-ready manufacturers are expanding ‘ servitization ’ services
As manufacturers look to diversify their revenue model , they are bundling product , support , software , and other services into a singular revenue model – also known as servitization .
The majority of prepared manufacturers ( 86 %) say that servization is part of their company strategy , with 57 % currently offering servization and 29 % both offering and expanding these services . The majority of manufacturers ( 62 %) who identified as unprepared do not currently have servitization as part of their strategy . p
Methodology
Data in this report is from a double-blind survey conducted from August 29 through to September 15 2020 that generated 750 responses from manufacturing decision makers . Respondents are from across North America , Latin America , Asia-Pacific and Europe . All respondents are third-party panelists .
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