INDUSTRY WATCH on traveler sentiment and concerns to help the industry rebuild travel in the most effective way .
The 2020 Rethink Travel survey revealed how technology can help to increase traveler confidence and Amadeus revisited this question to see how traveler confidence has changed since September 2020 . 91 % of travelers now say that technology will increase their confidence to travel , an increase from 84 % in September 2020 .
When asked which technology would increase confidence to travel in the next 12 months , mobile solutions were highlighted as a popular option , with the top three technologies including :
• Mobile applications that provide on-trip notifications and alerts ( 45 %)
• Contactless mobile payments ( e . g , Apple or Google Pay , Paypal , Venmo ) ( 44 %)
• Mobile boarding ( e . g , having your boarding pass on your mobile phone ) ( 43 %)
Decius Valmorbida , President , Travel , Amadeus , said : “ There is no doubt that COVID-19 will continue to
TRAVELERS NOW PLACE MORE FOCUS ON MOBILE AND TOUCHLESS TECHNOLOGY , CRUCIAL AREAS THAT WILL CLEARLY STRENGTHEN TRAVELER CONFIDENCE . shape the way we travel for the months ahead , just as it influences so many other areas of our lives . Yet while there are still uncertainties , research like this reinforces my optimism that we will build back travel better than before .
“ Collaboration across governments and our industry is the key to restarting travel , as we deliver on traveler expectations outlined in this Rebuild Travel digital health survey , deploying the right technology to enable a truly connected and contactless journey .”
Christophe Bousquet , CTO , Amadeus , said : “ This study highlights once more the key role that technology will play in rebuilding travel . We ’ ve seen a shift since our last survey , as travelers now place more focus on mobile and touchless technology , crucial areas that will clearly strengthen traveler confidence .
“ It ’ s also very relevant to see that travelers are open to digital health passports and sharing their data as they move through the journey , once the right safeguards are in place . At Amadeus , we ’ re committed to rebuilding a better industry , together with our customers and partners .”
Research methodology
The survey was conducted in late February 2021 by global insight-driven research firm Censuswide to explore traveler sentiment in light of COVID-19 towards digital health data and technology to help rebuild travel .
The findings were based on 9,055 respondents residing in France , Germany , Spain , UAE , Russia , India , Singapore , UK and US who have traveled abroad in the last 18 months ( with a minimum of 1,000 respondents per market ). p
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