INDUSTRY WATCH
RESEARCH LIKE THIS REINFORCES MY OPTIMISM THAT WE WILL BUILD BACK TRAVEL BETTER THAN BEFORE .
A study , commissioned by Amadeus and delivered by Censuswide , provides encouraging news for the aviation industry , with 41 % of travelers keen to book international travel within six weeks of restrictions lifting .
The study demonstrates the importance of understanding traveler concerns around privacy , ease of use and security . pass through the airport faster with fewer face-toface interactions
• Over seven in 10 ( 72 %) of travelers surveyed would be willing to store their travel health data electronically if it enabled them to travel to more destinations
• 68 % of travelers agreed they would be more likely to share their health data if the airlines they most frequently travel with offered a way to store their travel health data .
As governments and the travel industry explore the benefits of digital health passports , the message from travelers is clear : digital health passports can be a vital tool in opening up travel . The study found that just over nine in 10 ( 91 %) travelers surveyed said they would be comfortable using a digital health passport for future trips .
This encouraging research provides an incentive to accelerate plans for digital health passports that will help to address traveler concerns . The study provided further good news for the industry as just over two in five travelers ( 41 %) said they would book international travel within six weeks of restrictions lifting , demonstrating that the appetite to travel remains high .
Although receptiveness to sharing data is high , the travel industry needs to consider traveler concerns around the use of data . The three main concerns travelers have are :
• Security risks with personal information being hacked ( 38 %)
• Privacy concerns around what health information needs to be shared ( 35 %)
• Lack of transparency and control over where the data is shared ( 30 %)
The survey also explored what solutions might alleviate concerns around digital health data and travel in the future and results showed :
The survey of 9,055 travelers in France , Spain , Germany , India , UAE , Russia , Singapore , UK and US also contained a note of caution for the industry with over nine in 10 ( 93 %) travelers having some concerns around how their health data for travel would be stored .
When asked about the receptiveness to storing and sharing digital health data , survey results show :
• Just under three quarters ( 74 %) of travelers surveyed would be willing to store their travel health data electronically if it enabled them to
• 42 % of travelers said a travel app that could be used across the whole journey would greatly improve their overall travel experience and reassure them their information is all in one place
• 41 % of travelers agree a travel app would reduce their stress around travel
• 62 % of travelers would be more likely to use an app to store their health data if a travel company partnered with a trusted healthcare company
The research is the second in a series of traveler surveys , where Amadeus takes a regular checkpoint
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