CASE STUDY removed barriers between our teams , but established a foundation through which we can use real-time data to better understand our constituents , comprising supporters , volunteers and clients . This level of intelligence has shaped informed decision-making as we continue to transform our services for those stakeholders .”
Cancer Council used Boomi ’ s cloud-based iPaaS to link Dynamics CRM with peer-to-peer donation platform Funraisin , fundraising tool Evergiving , project management platform JIRA and billing software Zuora . With these applications now connected , Cancer Council NSW can trust data is consistent , accurate and always up-to-date .
This proved a major step up , with Cancer Council ’ s Supporter Experience Unit no longer relying on legacy , point-to-point integrations and batch imports for all data exchanges . With a new , dedicated integration platform in place , siloed data was one of the key issues Cancer Council NSW needed to overcome .
“ As an NFP , we needed to select the most versatile , cost-effective and low-code solution . That ’ s why we chose the Boomi platform – it wouldn ’ t require a dedicated team of developers and it allowed us to focus on more strategic initiatives , such as constituent centricity ,” said Waterford .
Since successfully completing the integration , Cancer Council has eliminated duplicate data and automated user experience . Employees are now spending less time on routine tasks , achieving new levels of efficiency .
“ Formerly , donor support employees would have to go through three different systems to obtain and record data when constituents requested a change . Inaccurate information made servicing our community slower ,” said Waterford . “ Now our supporter experience unit can better focus on the constituent experience by using a single sign-on digital form , integrated and developed using Boomi .
“ With less time spent on spreadsheets and more time focused on supporter engagement , we ’ ve been able to create more rewarding roles for our employees . At the same time , we ’ ve also found new ways of engaging our supporters , given the administration behind each engagement is no longer a concern .”
Funding for new digital heights
Waterford also said that the company ’ s digital strategy played an important part in maintaining operations once the COVID-19 pandemic reached Australian shores . Once face-to-face interactions became limited almost overnight , along with broader challenges like an increasingly cashless society , Cancer Council was at risk of losing one of its main revenue sources . In fact , around 60 % of charity fundraisers have gone virtual in the last year , with 47 % choosing to invest in digital donation outlets .
Cancer Council ’ s integration transformation went live one month after the local COVID19 outbreak , with parts of the implementation completed remotely once employees needed to work from home . This equipped
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