Intelligent CIO APAC Issue 11 | Page 19

LATEST INTELLIGENCE

THE FUTURE OF BUSINESS

eE-COMMERCE MARKET IN GCC & MENASA REGION

Exponential growth opportunities
• The e-commerce retail market in the Middle East & Africa is expected to grow by 20 % in the next 5 years to reach USD 26 billion in 2022 , which outpaces the global growth of 13 %
• GCC is predicted to contribute 43 % by year 2022 of MEA ’ s e-commerce retail market ( Source : Euromonitor database )
• Smart phone usage reaches almost 100 % among GCC millennials
• UAE has the highest smartphone penetration rate in the world of 83 %, along with Saudi Arabia , which is not far behind at 68 % ( Source : Newzoo ’ s 2018 Global Mobile Market report )
• GCC has a high adoption rate of social media with over 70 % of the population using social networking sites daily
DUBAI THE CITY OF DREAMS
Dubai is one of the most diverse cosmopolitan cities in the world and has become a center of trade and commerce for the entire region .
• Located at the heart of the crossroads of the trade routes of East and West , Europe and Asia
• Growing and diverse economy
• World-class infrastructure
• Safe place to live and do business
• Business-friendly government policies
• Global events destination
• 200 + nationalities living in Dubai
• Home for renowned multinational companies
• Diversified and skilled manpower
• Innovation and knowledge hub p
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