TECH TALK
Leverage flash storage to
accelerate digitalisation
while inverting IT spend
The time has now come to
consider storage to be one
of your most strategically
powerful assets. Christian Putz,
Director EEMEA at Pure Storage,
explains how opting for all-flash
storage can help you achieve
the necessary performance to
succeed in the digital economy.
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INTELLIGENTCIO
I
t’s difficult to think of a force that’s having a more
revolutionary impact on the service industry, particularly
banking, healthcare, insurance and retail, than
digitalisation. It’s materially changing everything in this
sector: the way processes work; the way services are offered;
the customer experience; and the speed at which business is
executed and where it happens.
Digitalisation is driving the innovation edge to exciting
new horizons. For example, ‘robo-advisors’ can now
aggregate data on markets and customer preferences to
generate automated investment advice on behalf of wealth
management firms. Even in the ultra-conservative non-life
insurance segment, digitalisation is impacting competition.
Here, customer demands are making traditional players
vulnerable to data-rich, analytic-centric new entrants. For
instance, who would have thought that customers would
be the ones asking insurers to generate more data about
their lifestyle habits? Yet a PwC study reveals some 50%
of consumers surveyed would be prepared to provide their
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