Intelligent CIO Africa Issue 08 | Page 16

TRENDING Despite significant advancements in Internet availability and use across Africa, there is still much to be done to ensure equal access across the continent. Research ICT Africa investigated the current barriers remaining in four African countries. Mozilla-backed research reveals main barriers to Internet access in Africa C estimates that only about 25% of the population of Africa has access to the Internet. Results of the research included the following findings: Knowing that affordability is one of the primary barriers to Internet access and particular optimal use, the main objective of the focus groups was to obtain qualitative information that reflects the perceptions of female and male Internet users, new users and non-Internet users from urban and rural locations about how people use the Internet. A 2016 International Telecommunications Union report • In all the countries, across demographics, access to subsidised data did not result significantly in new users going online. • Use of subsidised data is just one of many strategies employed by users to manage costs in these four African countries. • Uptake of zero-rating varied across the four countries. Awareness was low and scepticism of free services was high in Nigeria, whereas in Rwanda, bundles with unlimited WhatsApp and Facebook were very popular. In Kenya and South Africa, the zero-rated services were welcomed for their cost- reducing nature. ompelling Mozilla-backed research, carried out by Research ICT Africa, finds that significant barriers to Internet access remains in four African countries – Rwanda, Kenya, Nigeria and South Africa. The research aims to understand, from a comparative perspective, how the citizens use the Internet when data is subsidised and when it is not. 16 INTELLIGENTCIO • There was substantial interest and uptake in Equal Rating-compliant, partially subsidised data bundles that provide access to the entire Internet, not just some parts of it (e.g. Cell C’s offering of 250MB between 1am and 7am for R6 in South Africa or an MTN bundle in Rwanda for Rwf 800 that provides 24 hours unlimited data). • Poor network quality and coverage limited the consumption of subsidised data since some respondents, especially in rural areas of Kenya, Rwanda and South Africa, reported that telcos with those offerings did not have coverage in their area. Indeed, many of these users only have access via the most expensive operator in that country. • Women face additional barriers to Internet use, including concern of being exposed to inappropriate www.intelligentcio.com