Intelligent CIO Africa Issue 68 - Page 66

TFK ’ S DIGITAL LAUNCHPAD FOR FASHION , BEAUTY AND HOME ACCESSORY BRANDS CONFORMS WELL WITH EGYPT ’ S RAPIDLY MOVING E-COMMERCE SCENE .
INDUSTRY WATCH
Egypt ’ s fashion e-commerce space has no clear market leader , and TFK is filling the gap . The company ’ s KPIs are compelling : order numbers have grown 3.3 times year-on-year , with this rate set to continue in 2022 .

TFK ’ S DIGITAL LAUNCHPAD FOR FASHION , BEAUTY AND HOME ACCESSORY BRANDS CONFORMS WELL WITH EGYPT ’ S RAPIDLY MOVING E-COMMERCE SCENE .

TFK ’ s total addressable market is US $ 4.2 billion in Egypt including Fashion , personal beauty and household , and home furniture e-commerce categories according to the latest research by Statista . In 2021 , the global fashion e-commerce market value was nearly US $ 700 billion . By the end of 2022 , it is expected to surpass that figure , and in 2025 , it will reach around $ 1.2 trillion according to Statista .
Shady Tadross , Director , CVentures , said : “ TFK ’ s digital launchpad for fashion , beauty and home accessory brands conforms well with Egypt ’ s rapidly moving e-commerce scene , essentially enabling small and large brands to sell online as the Company makes shopping easy and accessible for a large and growing target audience . CVentures is excited at the prospect of working closely with TFK , and we look forward to helping Fadi , Marianne and Karim achieve their vision and grow into additional markets ." p
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