Intelligent CIO Africa Issue 68 - Page 22

INFOGRAPHIC

Report finds real-time data streams lead to happier customers

Confluent report finds organisations with real-time data streams see higher revenues and happier customers .

The movement toward setting data in motion with real-time streaming is experiencing a groundswell . According to new survey data , 97 % of organisations around the world are tapping into real-time data streaming , making it one of the most important technologies for thriving in today ’ s digitalfirst landscape .

The inaugural State of Data in Motion report surveyed 1,950 IT and engineering leaders across six countries . The findings emphasised how data in motion can
Data has emerged as one of the most important assets needed for business success . underpin businesses that excel at serving , retaining and attracting customers , now and into the future .
Key findings from the State of Data in Motion Report
The report reflects the growing data streaming market today . It shows how real-time data influences everything from how employees get their work done to how companies engage customers and deliver goods . However , harnessing this powerful force is difficult for many organisations . Data becomes harder to wrangle as it quickly grows in volume and the variety of places it ’ s pulled from and stored .
“ Data has emerged as one of the most important assets needed for business success ,” said Erica Schultz , President of Field Operations , Confluent . “ Modernising data infrastructure with real-time data
22 INTELLIGENTCIO AFRICA www . intelligentcio . com