Intelligent CIO Africa Issue 60 - Page 63

INTELLIGENT BRANDS // Software for Business

Mondia Digital and Mondia Pay join Vodacom ’ s VodaPay Super App offering

Mondia Digital , a consolidation of the Mondia Group ’ s digital content distribution business , an endto-end , product-centric and data-driven company with a focus on opportunities in the B2B segment , and its digital payments company , Mondia Pay , have joined the VodaPay app offering .

The VodaPay Super App , designed in collaboration with Alibaba Group-owned FinTech services platform Alipay , allows consumers to do everything from paying bills to sending money , playing games and ordering takeaways .
Mondia Digital has integrated all of its technology , content and services into the easy-to-use VodaPay Super App environment . Mondia Digital will make a selection of its custom content platforms available through the Super App , including : Mum and Baby – a free-of-charge mobile health intervention that provides maternal , neonatal and child health information designed to encourage good health practices , Vodacom ’ s vLive app – a lifestyle and entertainment mini-ecosystem within the Super App that uses gamified elements to manage subscriptions to Mondia ’ s 123 Kaboodle kids content service ; Playinc , a comprehensive gaming portal and My Muze , a 360 degrees music portal .
In addition to content integration , Mondia Pay has rolled out the provision of its seamless , contactless direct carrier billing ( DCB ) payment service to the VodaPay Super App . DCB allows customers to make payments conveniently and securely by charging them to their mobile phone bill . Mondia Pay ’ s DCB service is used by tens of millions of customers across the Middle East and Africa and provides a highly scalable payment gateway that both customers and merchants can trust .
Paolo Rizzardini , CEO , Mondia Digital , said : “ We are committed to the continuing digitalisation of Africa and the VodaPay Super App B2B ecosystem is an exciting opportunity in this regard . The future of digital content consumption is going to be driven by innovative partnerships that offer compelling and convenient consumer solutions . Our growth across Africa has been driven by our ability to create consumer-centric products with outstanding digital content , and secure long-term , fruitful partnerships with some of the most innovative and dynamic companies on the continent . Our enduring relationship with Vodacom continues to deliver value for consumers and a growing ecosystem of third-party businesses alike .”
Simon Rahmann , CEO , Mondia Pay , said : “ The VodaPay Super App is an exciting environment in which to implement our DCB platform . All-in-one environments offering seamless access and seamless payment are the future of customer and business ecosystems . By offering consumers a simple , fast and secure way to pay for services using their mobile phone , we not only encourage financial inclusion , but we make it easier for local and global developers to offer their services to millions more people .”
Shameel Joosub , Group CEO , Vodacom , said : “ Our partnership with Mondia Digital and Mondia Pay strengthens our access to world-class technology and expertise , and leverages their experience across the MEA regions in developing strong , valuable partnerships and delivering seamless payment and content platforms . We want to drive financial inclusion , enhance the business-to-business ecosystem and transform the FinTech environment in South Africa , by offering the capabilities of the VodaPay mini programmes to as many businesses , of all sizes , across multiple industries as possible .”
While the Super App will be accessible to customers on any mobile network , it will be zero-rated for Vodacom users . p
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