Intelligent CIO Africa Issue 56 | Page 32

TALKING

‘‘ business

For CIOs , Customer Experience is no longer a debate . A recent IDC survey showed that Customer Experience has topped the list of priorities for IT buyers .
Buyers don ’ t want a transactional relationship with their IT vendors , they want a strategic collaboration – a partnership . That ’ s exactly what we deliver .
Cisco Customer Experience gives customers visibility and peace-of-mind throughout each stage of their Digital Transformation journey . The Cisco team proactively anticipates needs and leverages expertise and insights to offer tailored solutions which maximise on investments made .
How can technology be utilised to reduce risk and provide more impactful business outcomes ?
Nowadays , CIOs have to navigate complex projects , a hybrid workplace with highly distributed teams and multi-vendor IT infrastructures .
The best way to support CIOs is to provide data – not a ton of data all coming from different sources , but AI-powered insights that give complete visibility of their environment and offer actionable insights . The most powerful tool at their disposal is simply the power of data .
This year we launched our CX Cloud platform in the EMEAR region – Europe , Middle East , Africa and Russia , which provides a truly customised experience for customers . question is what you do with it . Data should be put to good use .
Often , decisionmakers are unable to completely overhaul their IT infrastructures . How does Cisco , and Cisco CX in particular , work towards adapting and transforming technology , so that it performs well over time and lives up to its full potential ?
To make the most out of their technology investments , businesses need to ensure adoption and utilisation of their technology at every stage of the life cycle .
This starts with the development of a strategic roadmap for your technology . At Cisco CX , we work closely with our customers to define the right technology solution for each customer ’ s unique business outcomes .
Then , we focus on creating a skills and knowledge exchange to empower the customer ’ s IT team with the right tools . We work through a detailed , step-by-step implementation and adoption process to help you meet your business goals .
And importantly , once the technology is implemented , we ’ ll continue to provide insights and ideas , either directly or through our tools and telemetry to enable continuous optimisation and innovation .
Having this end-to-end approach is key in getting the most out of your technology investment .
What advice would you give to businesses looking to advance their digitisation investments , but are potentially overwhelmed as to where to begin ?
Overwhelmed is the exact word to use . We are under no illusion – we know it can be daunting . But you ’ re not in this alone . Come and talk to us .
It provides detailed insights and recommendations on how they can improve certain areas such as security . I am happy to tell you from firsthand experience that the response from customers and our partners has been really positive .
In one single place , they can access full visibility of their environment . This is is a game changer for our customers .
In our 35 years of experience , we have seen the industry go through various transformations and we ’ ve been there to guide our customers every step of the way .
Our customer success is our success , and we can share the value of our skills , expertise and best practice and make that available for each and every customer ’ s specific needs .
Businesses need to combine AI-driven analytics , with contextual learning and actionable telemetry to drive business outcomes . It ’ s not just about amassing lots of data and keeping it secure – the
We have the end-to-end knowledge and expertise to help you determine what success looks like and how we can get you there in a timely and measured manner . p
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