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BRIDGING TECHNOLOGY AND BUSINESS VALUE : THE IMPORTANCE OF A CUSTOMER-CENTRIC APPROACH
wTo thrive in the digital era , businesses must not only invest in transforming their infrastructures – they must also constantly look at ways to optimise , become more agile and extract maximum value . Adele Trombetta , Vice President , Customer Experience , Cisco Middle East and Africa and Technology Transformation Group for Europe , the Middle East , Africa and Russia , highlights how and why Cisco positions its customers at the centre of its overall strategy , and how the company can act as a strategic partner to organisations looking to advance their digitisation investments .
What part does customer experience agenda and how we can influence and support them in play in Cisco ’ s overall strategy ? accelerating their business growth .
We always position our customers at the centre of Customers are often at different levels in their digital everything we do – we ’ re really customer-centric . We journey and need customised help based on where take care of translating technology into business value , they are . This is exactly what we do . helping customers get maximum business return on their technology investment .
Cisco places high importance on Customer Experience , because at the end of the day , every organisation needs
When a customer purchases a solution , they don ’ t just buy a form of technology , they buy the promise of what that technology can do for them and what it can help their business achieve . service which extends beyond the point-of-sale . We take care of our customers ’ needs post-sale , at every stage of the lifecycle : from implementation to usage , adoption , optimisation and renewal .
We act as a bridge between technology and business value and merge the technical expertise with business acumen . We start by understanding the customer ’ s
We make sure we deliver on that promise . Whether you ’ re focused on optimising your current investments , or making the most daring transformations , Cisco
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