INTELLIGENT BRANDS // Enterprise Security
POWERED BY
Kaspersky appointed cybersecurity partner for UK , Sub- Saharan Africa trade initiative
Africa House London , a trade agency established to encourage trade , commerce , and investment between the UK and a selected number of Sub-Saharan African high-growth markets , has selected Kaspersky as its cybersecurity risk management commercial partner for its trade initiative .
The appointment will see Kaspersky provide cybersecurity services to both British companies setting up business in Africa and African organisations establishing themselves in the UK .
BEING NAMED A COMMERCIAL PARTNER IN THIS SIGNIFICANT PROGRAMME DESIGNED TO INCREASE UK AND AFRICA BILATERAL TRADE AND ENSURE STABILITY AND PROSPERITY FOR THE MARKETS IN A POST-BREXIT LANDSCAPE , HIGHLIGHTS THE TRUST AND BELIEF IN KASPERSKY .
“ Being named a Commercial Partner in this significant programme designed to increase UK and Africa bilateral trade and ensure stability and prosperity for the markets in a post-Brexit landscape , highlights the trust and belief in Kaspersky as a leading cybersecurity vendor . As such , Kaspersky is positioned as an expert thought leader on ICT infrastructure security solutions for growth and corporate businesses ,” said Lehan van den Heever , Enterprise Cyber Security Advisor for Kaspersky in Africa .
The trade initiative mechanisms will be deployed through three modules – a cloudbased trading and collaboration platform , workflow and thought leadership resources and , an interactive and searchable customer relationship management database . In addition , it will provide access to resources and commercial partners , such as Kaspersky , to growth companies either moving into Africa for the first time or expanding their footprint on the continent . Africa House will assist in managing challenges , risks and infrastructure requirements . The initiative will enable vetted businesses to connect with buyers , suppliers , and distributors to increase trade , commerce , and invest throughout Africa and the UK .
“ Any leads or partnerships discovered will be managed through our African channel and benefit both partners and resellers in those countries . Through Africa House , Kaspersky will have widespread public visibility as a leader within the cybersecurity arena and have access to more than 6,000 UK and Sub- Saharan Africa growth businesses looking to set up or expand within Africa ,” added Van den Heever .
Anthony Martin , Director , Africa Trade Initiative , said : “ We are excited to be working with Kaspersky on this important initiative . There is huge growth potential in African markets for UK businesses and it is critical to the UK ’ s continued success , in a post COVID-19 , post Brexit landscape , that UK businesses unlock that potential . Commercial Partners such as Kaspersky are instrumental in ensuring that businesses remain protected as they move into new markets , allowing them to confidently navigate the complexities of international trade .” p
Lehan van den Heever , Enterprise Cyber Security Advisor ,
Kaspersky in Africa
60 INTELLIGENTCIO AFRICA www . intelligentcio . com