Intelligent CIO Africa Issue 53 | Page 15

NEWS

DGB powers sales success with new SAP solution

a cellar . For DGB , a timely technology intervention has empowered a high-performance sales team with real-time insights into sales , orders and retail execution .
DGB is one of South Africa ’ s largest independent wine and spirit producers and distributors , operating out of the Western Cape .
The company was formally established in 1990 , although its roots stretch back more than 300 years when winemaking commenced at the historic Boschendal and Bellingham farms in the Cape Winelands .
Pieter Steyn , Commercial Manager , DGB , said the business faced several challenges that were undermining its sales efforts . These ranged from a lack of accurate reporting integration of master data across platforms , to timely placing of orders and missing data from surveys .
“ It was also taking too long to add new customers to our database . We needed a solution that would help improve product visibility in stores and ensure perfect store execution by sales representatives ,” added Steyn .

In the highly competitive wine industry , producing great-tasting wines is not enough to ensure success . Without a super charged sales team , even the best vintage runs the risk of gathering dust in

“ DGB chose the SAP Sales Cloud Retail Execution ( ReX ) solution and worked with implementation partner Consnet to design and introduce the solution into the business .”

IBM unveils breakthrough hybrid cloud and AI capabilities to hasten Digital Transformation

Tech giant IBM had announced advances in Artificial Intelligence ( AI ), hybrid cloud , and quantum computing at the company ’ s Think conference . The innovations highlight IBM ’ s role in helping its clients and partners accelerate their Digital Transformations , return to work smarter and build strategic ecosystems that can drive better business outcomes .

“ We will look back on this year and last as the moment the world entered the digital century in full force ,” said Arvind Krishna , Chairman and CEO , IBM . “ In the same way that we electrified factories and machines in the past century , we will use hybrid cloud to infuse AI into software and systems in the 21st century . And one thing is certain : this is a future that must be built on a foundation of deep industry collaboration . No one understands this better than IBM , which is one of the reasons we are boosting investment in our partner ecosystem . Also at Think 2021 ,
Arvind Krishna , Chairman and CEO , IBM
we unveiled our latest hybrid cloud and AI innovations – the very technologies that serve as the building blocks of a new IT architecture for business .”
Krishna said IBM is all-in on hybrid cloud and AI because it understands that businesses need a clear and credible path to modernising their mission-critical systems . p
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