INTELLIGENT BRANDS // Mobile Technology
Riiid Labs and ConnecME launch AI-enabled ACT test preparation mobile app
Riiid Labs , the global arm of Riiid , an AI education solutions provider and ConnecME Education , an international education company , have announced the launch of an AI powered ACT test preparation app in Egypt , UAE , Turkey , Saudi Arabia and Jordan .
According to the two companies , the app is initially available on the Android platform , with an iOS-compatible version planned for later this year . The launch marks the fruition of a partnership that the two companies commenced in July , 2020 with the intent of introducing a new level of innovative instruction for students in the Middle East .
The app is designed to prepare for the United States ’ ACT college-entrance exam .
Echoing Riiid ’ s first AI tutoring app , Santa for TOEIC , the ACT test preparation app will analyse student data , predict scores and user behaviour and recommend personalised content and study plans in real-time to help students optimise their learning potential .
Based on Deep Learning algorithms , Santa for TOEIC was launched in 2017 to prepare students in Asia for the widely used English language competency test .
“ By integrating Riiid ’ s AI solutions into the ConnecME education platform , the ACT test preparation app will truly revolutionise how students in the Middle East study for the university entrance exam ,” said David Yi , CEO , Riiid Labs .
“ The learning experiences based on AI will be personalised and tailored for each individual ’ s academic success . We strongly believe that the launch of the app is an important step toward a paradigm shift in learning and we look forward to enhanced and expanded collaboration with ConnecME .”
Mohammad Shadid , CEO , ConnecME Education , said : “ With the increasing uptake of the ACT test due to the integrity and reliability of the examinations process , there has been a considerable demand for creating an accessible test prep product .
“ ConnecME has invested in developing a test prep tool for the region that maximises ease of access for students by using an app , while providing them with item level feedback on the types of questions they will get in the exam to support their learning . This is not a replacement for the student ’ s hard work or the inspiration of a teacher , but is meant to provide them with the best opportunity for increasing their scores to support them in their chosen academic career .”
The AI-enabled test preparation app is being introduced in Egypt first where the ACT exam is the sole standardised test available for entrance to an American college . Egypt is one of the biggest ACT markets outside of the US . Subsequent rollouts will take place throughout the Middle East region – with focus on the GCC , North Africa and The Levant , with further rollouts planned in Western Asia . p
62 INTELLIGENTCIO AFRICA www . intelligentcio . com