CASE STUDY
In today ’ s age of the customer , companies that can offer a consistent , positive customer experience will often outperform their less agile peers .
For one of South Africa ’ s most beloved motoring brands , a divestment by a global parent company sparked a Digital Transformation process that has helped it break down internal silos and gain a real-time view over each customer to help it deliver a consistently superior customer experience .
“ We had been reliant on the systems and processes of our US-based parent company until they divested in 2017 ,” said Loren Meyer , Department Executive , Information Technology , Isuzu Motors South Africa .
“ We had to build local capabilities and since it ’ s our aspiration to be a leader in the manufacture and supply of vehicles , and to exceed customer expectations , we needed a technology solution that would support our growth plans . We chose SAP technology and Dimension Data as our implementation partner and have achieved outstanding results to date .”
Divestment sparks innovation drive
Isuzu develops , produces and sells commercial vehicles , light commercial vehicles and diesel engines , of which it is the world ’ s largest producer , having sold more than 85 million diesel engines in the year to date . Isuzu sells vehicles in more than 120 markets and has manufacturing facilities in 30 countries .
After General Motors ’ ( GM ) divestment from South Africa in 2017 , Isuzu was restructured , with Isuzu Japan buying out GM ’ s production facilities . A new company , Isuzu Motors South Africa ( IMSAf ) was formed , which today employs 1,000 people locally and boasts a network of more than 115 dealers across Africa .
FROM A SALES
POINT-OF-VIEW , SAP SALES CLOUD HAS
GIVEN US UP-
TO-THE-MINUTE INFORMATION ABOUT EACH CUSTOMER AS WELL AS
INSIGHTS INTO THEIR
PREFERENCES .
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