INTELLIGENT BRANDS // Software for Business
EDITA digitally transforms Egypt ’ s US $ 15 billion retail food sector
EDITA , a fast moving consumer goods
( FMCG ) company in Egypt and the
Middle East , recently announced at Cairo ICT that it is moving forward with its Digital Transformation roadmap with global technology company SAP , to drive Egypt ’ s US $ 15 billion retail food sector .
As Egyptians continue to show rising demand for food and beverages , the country ’ s retail food market has reached an impressive US $ 15 billion , according to the United State Foreign Agricultural Service .
“ As the Middle East ’ s food and beverage market rises , EDITA needed full visibility to enhance production , distribution and to meet customer needs ,” said Hoda Mansour , Managing Director , SAP Egypt . “ EDITA , thanks to its Digital Transformation with SAP , now has real-time insights to enhance its competitiveness and Egypt ’ s standing as a leader in food and beverage manufacturing .”
The vendor ZEBRA offered the latest mobile hardware technology and printers , so that the SAP solution runs with the best performance and processing time at point of sales ( PoS ).
The project is one of the few worldwide implementations of SAP DSD Android 2.0 , integrated with SAP ECC , including a lot of standard customisations , validations and control points on the mobile platform .
The company also needed real-time market order creation on the ECC side , such as deal conditions , uploading of PDF documents for legal purposes , reloading and unloading , stock visibility , loading confirmation , e-signatures and invoice and credit note generation . Additional functionalities are real-time tracking for all drivers ’ achievements during the day , using our internal dashboards .
“ EDITA would like to thank SAP Consulting , development teams , the partners MAS and MBIS for their project management skills , expert technical teams for helping them to deliver this amazing project remotely and during COVID-19 ,” said Eng Hani Berzi , Chairman and CEO , EDITA .
“ The magic five words that can define this project : project management , planning , experts , dedication , and seeking success .”
EDITA is supporting Egypt ’ s food innovation with five state-of-the-art production facilities encompassing 31 production lines and a nationwide distribution network . •
“ This project started in January 2020 as part of EDITA information technology strategic roadmap with a very detailed design phase , keeping all technical and business requirements from the business as a key of success , push the change management to move towards more paperless environment using e-signatures ,” said Ihab Selim , CIO , EDITA .
“ EDITA ’ s requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronisation process ; using the full end to end functionality .”
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