INTELLIGENT BRANDS // Mobile Technology
Mondia launches entertainment platform Monsooq in South Africa
with 1.4 billion potential users in the right emerging markets .”
Mondia , a mobile technology company specialising in the marketing and distribution of digital content , has announced the launch of a ground-breaking time-based entertainment platform Monsooq .
Monsooq is a first-of-its kind model where time is the currency and users pay only for the time they spend consuming content .
Monsooq does not require contracts or subscriptions . Instead , new visitors to monsooq . com will receive 60 minutes ’ worth of free access to content , after which pricing is just R2 ( US $ 0.13 ) per 30 minutes .
According to the company , the unique time-based model allows consumers to buy entertainment time just as they would cellular airtime and use that time to consume any content they choose , including movies , series , games and music
– all on a single , convenient , end-to-end entertainment platform .
Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours , they are able to load that amount of time to their profile securely debit or credit card . And when their time ends , they simply top up with more .
Dr Amadeo Rahmann , CEO , Mondia , said : “ Africa is the next frontier in regard to digitalisation . Our extensive footprint , increasing customer base and significant experience in the region make Africa a natural choice of focus for us .
“ African markets are primed for the democratisation of content and Mondia is firmly focused on changing the way in which people consume entertainment . Mondia has incredible reach and deep understanding of the geographies in which we operate ,
Mondia sees exceptional potential in the continent . Africa has a population of 1.1 billion , which is expected to double by 2050 . Africa also has the youngest population of any continent . This demographic dividend is expected to generate 10 to 15 % GDP growth in the next 15 years .
According to research conducted by PwC South Africa in 2019 , entertainment and media ( E & M ) spend in South Africa is expected to reach US $ 10 billion by 2023 .
Nigeria saw a 25.5 % rise in E & M revenue in 2017 to US $ 3.8 billion .
Monsooq features a world-class recommendations engine to ensure consumers find the content they love . Content will be localised and customised , with a minimum of 50 % of local content offered alongside international content .
Mondia aims to build the content economy and bring value across Africa as Monsooq expands . Monsooq launches in South Africa , with other markets like Egypt , Nigeria , Tunisia and Kenya to follow . •
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