FEATURE : ANALYTICS FEATURE :
Sciences , Heriot-Watt University Dubai , said from a MEA perspective , the GCC governments have already established bold plans to position themselves at the forefront of the digital revolution .
“ Most GCC countries have acknowledged the importance of Big Data to unlock the possibilities . To date , some of these countries remain in the strategising phase and are working on developing concrete applications ,” he said .
Hamdan added that the Middle East and Africa banking sector is using predictive data analytics to strengthen their risk assessment , generate revenue and build fresh ventures by understanding the market conditions .
He pointed out that in retail , Majid Al Futtaim , the leading shopping mall , communities , retail and leisure pioneer across the Middle East , Africa and Asia has already deployed advanced analytics capabilities , which will allow the company
Ahmad Dorra , Customer Engagement Solutions Sales Leader – Middle East , Africa and Turkey , Avaya www . intelligentcio . com INTELLIGENTCIO
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