TALKING business
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Simple steps to achieving exceptional digital experiences
Businesses need to pay attention as consumers now have a zero-tolerance policy for anything other than an easy , fast and exceptional digital experience .
The research shows that in the event of performance issues , consumers will take decisive action such as turning to the competition ( 49 %) and actively discouraging others from using a service or brand ( 63 %) without notifying the brand and giving them a chance to make improvements .
With an increasing intolerance for poor digital performance , what impact does this have on brands , and how can businesses remain competitive in a digital world ?
In the Era of the Digital Reflex , consumers will no longer forgive or forget poor experiences . A great digital performance is now the baseline for any business , but the real winners will be those that consistently exceed customer expectations by delivering a flawless experience .
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BUSINESSES NEED TO PAY ATTENTION AS CONSUMERS NOW HAVE A ZERO-TOLERANCE POLICY FOR ANYTHING OTHER THAN AN EASY , FAST AND EXCEPTIONAL DIGITAL EXPERIENCE .
Many businesses are already investing heavily in digital innovation to drive customer loyalty and revenue , but failure to monitor the performance of those applications and digital services puts brands at significant risk of unhappy customers or even losing those customers to a competitor . However , there are steps that brands can take to address these challenges and begin to achieve incredible digital customer experiences . Firstly , manage your application performance by implementing a robust application performance management solution . This enables you to monitor digital performance , safeguarding those mission-critical applications and user experience .
Secondly , align digital performance to your business outcomes . By analysing your application performance in correlation with business performance you can ensure that digital services are always aligned to business objectives , such as customer experience and revenue . Thirdly , consider how you can use insights to take action . For example using an AIOps approach , turning the monitoring of data into meaningful insights quickly or automatically using Machine Learning and AI , allows you to deliver exemplary digital experiences , by realtime monitoring the full technology stack , from the customer ’ s device to the back-end application to the underlying network .
In the ‘ era of the digital reflex ’, a great digital experience should be considered the bare minimum for any organisation . The real winners will be those that consistently exceed customer expectations by delivering a flawless digital experience that goes above and beyond the consumers ’ expectations . •
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