NEWS
Prime Bank launches a international money transfer service , SimbaPay
Prime Bank , a private bank in Kenya , has partnered with Londonbased FinTech , SimbaPay , to launch an instant international money transfer service via the bank ’ s digital platform , PrimeMobi .
Through SimbaPay , Prime Bank customers will now be able to instantly and securely send money directly to bank accounts or mobile wallets across 15 countries in Africa , Europe and Asia , including India , United Kingdom , China ( WeChat Pay ), Germany and Uganda .
SimbaPay ’ s Head of Operations , Victor Karanja , noted that the service will provide a seamless platform for Prime Bank ’ s customer base to send money abroad at the click of a button .
“ Businesses , as well as Kenyans and expatriates with friends and family abroad , send over US $ 18 billion to other African countries , Asia and Europe annually with several billion Kenya Shillings going through the Simbapay network . Therefore , this service will offer Prime Bank ’ s customers a world-class fully digital international money transfer service ,” added Karanja .
Prime Bank ’ s Director for Business Development , Vijay Kantaria , said the tier 2 lender has embarked on investment in technology through partnering with various FinTechs to accelerate its digital integration plan . “ Through our digital platforms , we aim to make available a one stop solution to our customers in terms of funds transfer and with the inclusion of SimbaPay , our customers will now send money to friends and family across the world at the comfort of their mobile phones .”
Emirates NBD strengthens Customer Intelligence with SAS
Emirates NBD , a leading banking group in the Middle East , North Africa , Turkey ( MENAT ) region serving more than 14 million customers in 13 countries , has invested in advanced analytics to empower its Customer Intelligence and Engagement ( CIE ) team .
With a clear focus on strengthening customer experience , the CIE team has broken down silos and formulated a onestop analytics solution , powered by the SAS Multiplier Effect framework .
Vikram Krishna , Executive Vice President , Head of Group Marketing and Customer Experience , Emirates NBD , said : “ With the SAS Multiplier Effect framework , we have transitioned from a product-centric to a customer-centric approach .”
Sachin Chandna , Emirates NBD ’ s Head of CIE , added : “ SAS has enabled us to leverage data to right serve customers with relevant campaigns that enhance their lifestyles , thus optimising their banking relationship with us . Through personalisation we can drive deeper engagement and build trust , in addition to enhancing sales .”
Emirates NBD customers who were earlier offered loans on credit cards and balance conversion now receive the most appropriate product to their solution , increasing campaign conversions by 10 %.
Marcel Yammine , General Manager , Gulf and Emerging Markets at SAS , said : “ Our predictive models help optimise customer data by identifying those who are more likely to complete a purchase or transaction . It also helps improve customer satisfaction by reducing repeat calls from service employees .”
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