CASE STUDY
In recent decades , the combined forces of globalisation and demographic change have given rise to a host of exciting opportunities for economic development and business growth in Africa .
As the largest pan-African bank , Ecobank is on a mission to drive the economic development and the financial integration of businesses and individuals across Africa . To achieve this , it looked to create a unified payments and cash management platform that would enable it to meet increasing customer demand for even more sophisticated banking services across the continent .
Oluwole Akinroye , Group Product Head , Payments at Ecobank , said : “ We set out to make banking more convenient for our corporate clients by enabling them to see all their accounts in a single dashboard , and perform all their financial transactions electronically . We knew that by establishing a single platform for payments , we could significantly improve our ability to compete with international banks and pave the way for the development of innovative digital banking solutions . Finastra ’ s commitment to our vision of developing a pan-African cash management solution convinced us that the Finastra team could support a complex , aggressive multi-country rollout .”
Embracing change
A centralised cash management platform would also help Ecobank automate manual transactions through new electronic channels and this would , in turn , greatly improve processing efficiency and reduce operational costs .
Ecobank knew that any solutions it used to build the common payments platform would need to be sufficiently flexible to accommodate all the varying local business practices applied in the different countries in which the bank operates , yet also powerful enough to support a high volume of transactions across the bank ’ s network .
To overcome this complexity , Ecobank created an innovative cross-border payment and cash management system with Fusion Cash Management – fuelling international expansion .
Ecobank realised that building a cash management system that could meet its unique requirements from scratch would be incredibly time-and resource-intensive and require the bank to commit to long-term IT expenditure , while also greatly increasing its risk exposure .
Instead , Ecobank selected Fusion Cash Management from Finastra as a platform to build Ecobank Omni : its own integrated , realtime cross-border payment and cash management system .
Isaac Kamuta , Group Head : Cash Management and Client Access , Corporate and Investment Bank at Ecobank , said : “ Fusion Cash Management stood apart from other solutions because it was flexible enough to support our unique needs , and provided the best strategic fit for our business .”
Attracting new customers
With support from Finastra , a financial technology ( Fintech ) company , Ecobank rolled out Fusion Cash Management across multiple countries quickly and effectively .
Ecobank was impressed with Finastra ’ s strong track record of successfully delivering solutions for some of the world ’ s biggest banks – a critical consideration given the scale of Ecobank ’ s corporate-wide initiative .
Starting with a single-country pilot implementation in June 2011 , the bank eventually embarked on a swift and focused implementation of Fusion Cash Management across its branch network .
Kamuta added that : “ With the support of Finastra , we were able to bring 34 countries on-stream in just three years , with minimal disruption to business .”
Akinroye explained that : “ We set out to develop a cash management system that was flexible enough to accommodate varying local business practices , yet powerful enough to support a high volume of transactions across our entire network . We are confident that we have been able to implement a robust solution that will facilitate cross-border and multi-currency business for our customers – removing many of the traditional bottlenecks in the cash management process and powering economic development in Africa .”
The Fusion Cash Management implementation enabled Ecobank to broaden its customer base , helping it to onboard an average of 4,000 new customers each year .
Exponential growth
With Fusion Cash Management powering its core payment and transaction services , Ecobank has consistently grown its customer base by more than 25 percent year-on-year .
“ By developing a versatile cash management system , we can participate in more requests for proposal from potential clients ,” commented Kamuta . “ As a result , we are much better placed to build strong relationships with new customers , including large multinational companies .”
Akinroye added that : “ Thanks to our cash management platform , we have enhanced cross-selling opportunities for our products www . intelligentcio . com INTELLIGENTCIO
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