INTELLIGENT BRANDS // Green Technology
PowerOptimal and Electrolux forge
partnership for cost-effective solar
photovoltaic water heating solutions
a means to take advantage of the abundant
solar resource we have in this country at a
fraction of the cost.”
According to both parties, the partnership
makes perfect sense, as the organisations
are an excellent cultural fit, the technologies
integrate seamlessly, and the technical
excellence from both are providing a superior
technology solution designed to support and
grow mass adoption of sustainable energy.
The innovative PowerOptimal Elon range
enables direct connection of solar PV panels
to standard electric geysers. It requires no
inverter and no batteries, is cost-effective,
offers a long lifespan and requires almost no
maintenance, making it one of the lowest
cost per unit of energy (kWh) solutions for
water heating available on the market today.
PowerOptimal, a leader in innovative sustainable energy and
demand management solutions, has announced that it has
partnered with the South African subsidiary of Swedish global
appliance giant, Electrolux, to bring cost-effective, sustainable
solar photovoltaic (PV) water heating solutions to the South
African market.
The exclusive partnership will see the
PowerOptimal’s Elon solar PV water
heating technology sold alongside
Electrolux’s leading Kwikot Superline
electric water heaters (geysers). With the
deployment of the PowerOptimal Elon range,
a customer can add solar capability to most
standard electric geysers, without the need
for an inverter or battery. It is the most
straightforward and most convenient means
to take advantage of solar and traditional
power in an existing solution.
“We are very pleased to announce our
partnership with PowerOptimal. The
company’s sustainable energy solutions
align perfectly with our global commitment
to sustainability, which is to shape living
for the better,” said Mark Moyce, National
Sales and Marketing Director at Electrolux
South Africa.
“By including the Elon into our range of
water heating solutions, we are offering
developers, builders and all users of geysers
“We are honoured to partner with Electrolux.
The company’s market coverage, quality
standards and market-leading customer
service make it the perfect partner for our
Elon solution,” said Richard Fearon, CEO
at PowerOptimal. “Through this exclusive
partnership, all PowerOptimal water
heating solutions will be recommended
and exclusively sold by Electrolux in South
Africa. Together we are looking forward to
leveraging the technical capabilities of both
companies to bring sustainable energy to a
larger market of people, previously inhibited
by the sheer cost of solar PV technology.”
PowerOptimal’s Elon range solution can run
entirely off the grid, or with grid AC power
as backup. In addition, it can be used by
property developers for conformance to
SANS 10400-XA’s Regulation XA2, which
requires that at least 50% of the annual
water heating requirement for all new
buildings shall be from a source other than
grid electricity. •
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