COUNTRY FOCUS: GHANA
of card credentials will help banks and
digital payment service providers to offer
consumers a safe, simple and consistent
purchase experience, regardless of where
they are and what device they use to
pay, playing an important role in moving
away from passwords.
“
ANOTHER TECHNOLOGY
THAT WILL PLAY A KEY ROLE IN
SECURING PAYMENTS, ESPECIALLY
WITH MORE CONNECTED DEVICES, IS
EMV3-D SECURE.
Kemi Okusanya, Vice President, Visa
West Africa
Another technology that will play a key role
in securing payments, especially with more
connected devices, is EMV3-D Secure. This
will deliver rich data to financial institutions
and merchants to better authenticate
consumers and reduce fraud on transactions
made via a mobile or desktop browser, app
or connected device.
Using sophisticated Artificial Intelligence
across more than 100 applications and
capabilities enables Visa to create a more
secure payments ecosystem without
sacrificing consumer experience. Machine
Learning analyses fraud migration patterns
that help issuers verify card applications in
near real-time and at scale.
Though the current pandemic trains its
focus on safe and secure digital payments
for consumers, convenience is in the eye of
the cardholder.
Highly secure payment systems remove
a key challenge for the digital ecosystem
– the dropout of consumers from digital
payments – and bolster consumer
experience without foregoing convenience.
With seamless, secure payments where
authentication and verification move
to the background, the dependence on
keying in passwords and security questions
will reduce considerably, ultimately more
convenient for the consumer. •
44 INTELLIGENTCIO
www.intelligentcio.com