INTELLIGENT BRANDS // Mobile Technology
Sumesh Menon, Co-Founder and CEO, U2opia Mobile
U2opia Mobile launches
sponsored data suite,
FonePass, across
African market
U2opia Mobile, a global mobile
technology player, has launched its
sponsored data suite, FonePass, across
markets in Africa, Asia and Middle East.
FonePass is a holistic data solutions
suite that offers a slew of products
catering to enterprise and consumer
needs. Through the launch of FonePass,
U2opia Mobile has reinstated its
leadership position in the dynamic
sponsored data space.
DataPass, the enterprise rewards
platform under FonePass, provides
brands and IoT providers in these
regions with solutions that allow them
to increase visibility and engagement
around their products and services.
Smart mobile devices are rapidly
becoming universally adopted
throughout the world, enabling
innovative smart services, specifically
in the emerging economies of Asia,
www.intelligentcio.com
Africa and Middle East. According to
a recent report by IHS, smartphones
and tablets make up more than 80%
of connected devices in Africa and
the Middle East. With the smartphone
and smart devices penetration on
a steady rise in these regions, there
is immense opportunity for brands
and IoT providers to offer great data
experiences to the end-users.
To fuel this transformation and
accelerate mobile data consumption,
DataPass is a unique and innovative
enterprise data offering which provides
bulk data packs to brands in order to
gratify their end consumers with free
data. DataPass will help brands and
companies providing IoT enabled
devices to avoid complicated processes
and hassles of contacting different
operators within their region to serve all
needs of customers at once. DataPass
will act as a catalyst for brands to provide
sponsored data to their customers in
return of brand engagement.
For the operator, this offers new
revenue streams from publishers
and advertisers, increasing partnership
opportunities to open up new sources
of alternate revenue and also enables
their subscribers greater value while
monetising its mobile data network.
Sumesh Menon, CEO and Co-founder,
U2opia Mobile said, “U2opia Mobile
is at the centre of mobile data
revolution, and we aim to launch
technology that drives connectivity,
fuels transformation and helps
businesses drive engagement. Users
in emerging markets are increasingly
demanding data connectivity but
the unavailability and exorbitant
costs continues to leave millions of
mobile users, in information darkness.
U2opia Mobile’s sponsored data
platform, FonePass, is working with
operators and local-global advertisers
and publishers across geographies, to
ensure data is more accessible and
affordable via our patented solution.”
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