CASE STUDY
something more important than technology
– applying Design Thinking.
“We try to define an end-to-end system
that is practical and includes all supporting
processes. The challenge was interesting, and
we had to work closely with stakeholders and
create a plan with the Nedbank tech team.”
Nedbank Insurance now wants to leverage
the solution across the business.
WHAT STRUCK ME IS
THAT SYNTHESIS USED DESIGN
THINKING TO TRULY UNDERSTAND
WHAT THE PROBLEM WAS.
“Any electronic interaction is the next step,”
said Bandyopadhyay.
“All we need to do when someone calls in is
to convert the voice into text – and route
www.intelligentcio.com
the call correctly. Artificial Intelligence and
Machine Learning are the ideal ways for us
to tap into the digital world truly to meet
our clients’ needs. We are excited to
delve further into the possibilities of
this technology.” n
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