Intelligent CIO Africa Issue 38 | Page 42

COUNTRY FOCUS: ETHIOPIA Despite its technology sector being small compared to some other countries, there is still plenty of reasons why people in Ethiopia should be excited about what the future may hold. We look at some of the projects that have been taking place in the Central African country. ///////////////// Tech projects that are shaping Ethiopian companies E thiopian Airlines, the largest aviation group in Africa, has teamed up with Abay Bank to offer an additional digital payment option for buying air tickets through the Ethiopian mobile app. The airline is a pioneer in Ethiopia’s e-commerce market and a major player in Africa’s digital payment industry, offering user-friendly solutions to its customers. payment option into our e-commerce platform to ensure customers’ convenience across all touchpoints. Digitalisation being one of the core elements of Vision 2025, we are continuously adapting agile systems in line with global technology trends to deliver unmatched customer experience. As a customer-centric airline, we will continue to roll out more digital options, always keeping the convenience of our passengers in mind.” using state-of-the-art technology. Currently, the number of mobile banking service users of the bank has reached over 125,000, and based on the contractual agreement signed between the Bank and Ethiopian, customers can now pay for their airline tickets booked at Ethiopian Airlines using the bank’s mobile banking service USSD code *812# in a simple and easy way or at any of Abay Bank’s branches.” Miretab Teklaye, Director of Integrated Marketing Communications at Ethiopian Airlines, said: “We are delighted to team up with Abay Bank and add one more digital Belete Dagnew, Vice President – Corporate Service at Abay Bank, added: “Since its establishment, Abay Bank has been working hard to meet the needs of its customers Contributing 44% of the airline’s domestic sectors online sales, Ethiopian’s user-friendly mobile app offers six international and 13 local payment options. The app is made 42 INTELLIGENTCIO www.intelligentcio.com