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D
igital Transformation is only as
successful as the groundwork that
supports it, and the vision that drives
it. Organisational longevity hinges on the
ability to build a business that’s capable
of leveraging digital and data intelligence
to deliver transformational customer
experiences. However, achieving this goal
asks that the organisation clearly defines its
future state – the optimal position for their
business to remain relevant in the future.
This definition demands that the business
answers tough questions around its
digital business investment goals and
existing state, while re-examining how it
approaches implementation, spend and
customer. These thoughts and processes are
critical to understand in order to drive the
transformation to becoming an Intelligent
Enterprise. It has to answer very specific
questions that include:
• What does ‘future state’ mean to the
business – where does the business
need to be tomorrow in order to remain
competitive and relevant in a constantly
changing market?
• What does this future look like and how
should it be measured?
• What is the long-term vision that refines
and defines this future state and how
will this shape decision-making and
measurement parameters today?
The answer lies in the data. In the
organisations ability to understand the role of
data and how it can be leveraged to achieve a
sustainable and achievable future state.
Data is the key to unlocking understanding
around existing business systems and
capabilities, employee competencies and
requirements, and harnessing emergent
technologies. It is the platform from which
the enterprise can deep-dive into its
existing infrastructure and skills challenges
and thereby paint a picture that not only
reflects today, but a realistically
achievable tomorrow.
Perhaps the one question that should
rule them all is the one that asks how?
How can the organisation get to its desired
future state and fully realise its potential
within a highly competitive and challenging
market that’s undergoing endless and
unexpected disruption?
www.intelligentcio.com
Nicholas Bell, the CEO and founder of
Decision Inc
“
THE ULTIMATE
GOAL OF THE
ORGANISATION
IS TO ACHIEVE A
FUTURE STATE
THAT ENSURES
RELEVANCE.
The X Factor
The ultimate goal of the organisation is to
achieve a future state that ensures relevance.
This is not defined exclusively by the use of
data and analytics. The tools that refine and
harness data and analytics are varied and
adaptable to situation and circumstance.
The true value lies in the ability to work with
the existing technology, human capital and
investment potential to deliver a future-
proof solution that will drive the reality of
the future state.
INTELLIGENTCIO
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