Intelligent CIO Africa Issue 29 | Page 13

Orange launches its first ‘Digital Centre’ in Tunisia Infobip enhances presence in Kenya O range has launched the ‘Orange Digital Centre’ in Tunis, which is built around a completely new concept and entirely dedicated to innovation. Attending the launch were Anouar Maarouf, Tunisian Minister of Communication Technologies and the Digital Economy, Abdelkoddous Saadaoui, Tunisian Secretary of State for Youth, Alioune Ndiaye, Chief Executive Officer of Orange Middle East and Africa, Christine Albanel, Senior Executive Vice-President of CSR, Diversity, Partnerships and Philanthropy and Deputy Chair of the Orange Foundation, and Thierry Millet, Chief Executive Officer of Orange Tunisia. The Orange Digital Centre has been set-up to provide wide-ranging support for startups. From training young people in coding to more direct guidance, as well as startup acceleration and investment in early-stage companies, the new sites are intended for all kinds of different people. “I am very proud to launch the first Orange Digital Centre in Tunis,” said Ndiaye. “By the end of this year, we will set-up similar centres in Senegal, Côte d’Ivoire, Jordan, Cameroon, Burkina Faso and Sierra Leone. “From 2020 onwards, Morocco, Egypt and the rest of the countries in the Middle East and Africa region will have their own Orange Digital Centre. Dedicated to our countries’ digital development, these new spaces aim to consolidate Orange’s standing as a key player in the Digital Transformation of the countries where we operate.” www.intelligentcio.com I nfobip, a global cloud communications company for businesses and leader in omnichannel engagement, is enhancing its presence in Kenya. offerings and ultimately enable every Kenyan with a bank account to be powered by mobile technology.” By using Infobip’s omnichannel solution, Kenyan businesses can choose the optimal communication channels for specific types of messages, all available on a single communication platform. Kenya tops the list of African countries with ease of access to financial services thanks in part to its high uptake of mobile money, placing the country ahead of economic giants such as South Africa, Nigeria, and Ghana. “Banks have to meet the customer needs of its competition,” said Ali Hussein Kassim, co-founder, and CEO of FinteXX. ‘Infobip is expanding its operations in Africa,” said Rachel Njiru, Infobip’s MD Kenya & Director OP Africa. “Maintaining customers long-term will require impactful engagement through omnichannel communications over the channels they use and prefer. Infobip is a provider that can truly address these pain points, helping banks throughout Africa improve their financial service “It is a region that is changing and improving rapidly when it comes to mobile money and financial services. Kenya, being one of the more progressive and developed nations in Africa, presents great potential and sets an example in truly diminishing the unbanked.” n INTELLIGENTCIO 13