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it stands to reason that IT talent will
likewise need to understand the wider
business and add value across many
IT domains.
Yet, while we see these trends challenging
the status quo next year, some things will
not change. There are always constants
in the world, and we see two major
factors that will remain top-of-mind for
companies everywhere…
• Frustration with legacy backup
approaches and solutions. The top
three vendors in the market continue to
lose market share in 2019. In fact, the
largest provider in the market has been
losing share for 10 years. Companies
are moving away from legacy providers
and embracing more agile, dynamic,
disruptive vendors, such as Veeam, to
offer the capabilities that are needed to
thrive in the data-driven age.
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• The pain points of the Three Cs: Cost,
complexity and capability. These
Three Cs continue to be why people in
data centres are unhappy with solutions
from other vendors. Broadly speaking,
these are excessive costs, unnecessary
complexity and a lack of capability, which
manifests as speed of backup, speed
of restoration or instant mounting to a
virtual machine image. These three major
criteria will continue to dominate the
reasons why organisations augment or
fully replace their backup solution.
• The arrival of the first 5G networks
will create new opportunities for
resellers and CSPs to help collect,
manage, store and process the higher
volumes of data. In early 2019 we will
witness the first 5G-enabled handsets
hitting the market at CES in the US and
MWC in Barcelona. I believe 5G will likely
be most quickly adopted by businesses
for Machine-to-Machine communication
and Internet of Things (IoT) technology.
Consumer mobile network speeds have
reached a point where they are probably
as fast as most of us need with 4G.
This year will be more about the
technology becoming fully standardised
and tested, and future-proofing devices to
ensure they can work with the technology
when it becomes more widely available,
and EMEA becomes a truly Gigabit Society.
For resellers and cloud service providers,
excitement will centre on the arrival of
new revenue opportunities leveraging 5G
or infrastructure to support it. Processing
these higher volumes of data in real-time,
at a faster speed, new hardware and
device requirements, and new applications
for managing data will all present
opportunities and will help facilitate
conversations around edge computing. n
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