INFOGRAPHIC
INFOGRAPHIC
Social media companies believed
to be vulnerable for exposing data
M
ost consumers are willing to walk
away from businesses entirely if
they suffer a data breach, with
retailers most at risk, according research
from Gemalto.
Two-thirds (66%) are unlikely to shop or
do business with an organisation that
experiences a breach where their financial
and sensitive information is stolen. Retailers
(62%), banks (59%), and social media
sites (58%) are the most at risk of suffering
consequences with consumers prepared to
use their feet.
Surveying 10,500 consumers globally,
Gemalto found that, across all ages, 93%
are placing the blame squarely on businesses
and would think about acting against them.
Social media sites worry consumers most,
with 61% concerned companies in this
space don’t adequately protect consumer
data, followed by banking websites (40%).
Companies held responsible as
consumers act
With the rising awareness of data protection
and data privacy issues, consumers now
believe the majority (70%) of responsibility
for protecting their data rests on the
company holding it. This has made data
protection a major consideration for
consumers when interacting with a brand,
with 82% wanting organisations to have
greater online security measures. These
concerns are prompted by 91% believing
that there are applications and websites
they currently use which pose a risk to the
protection and security of their personal
identifiable information (PII).
Despite consumers placing the responsibility
firmly in the hands of organisations, only a
quarter feel as though companies take the
protection and security of customer data
very seriously. Taking matters into their own
hands, consumers are not giving businesses
anywhere to hide, as most respondents have
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