INTELLIGENT BRANDS // Software for Business
Tapping into the evolution of
data management
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“But this comes at a cost and that remains a
huge challenge in most boardrooms.”
According to Redstor, few businesses realise
they can achieve their data management
goals without compromising on agility.
Backup, recovery, archiving, migration
and DR can be managed through a single
web-based control centre, empowering IT
departments while reducing costs, simplifying
deployment and billing, improving security
and compliance and providing borderless
visibility of your entire data estate. Marais has
also underlined the relevance of the lifecycle
of data.
Danie Marais, Director of Product
Management at Redstor
D
anie Marais, Director of Product
Management at global data
management SaaS specialist
Redstor, says businesses have an
opportunity to tap into the evolution of
data management and take advantage of
solutions that are being developed for AI,
Robotics, Machine Learning and the cloud.
As a forward-looking software developer,
Redstor has incorporated the future of
data and AI-driven commerce into its
development cycle.
“Some companies have already started
moving toward customer grade user
experiences by using things like NetApp
where they have replication technologies
built in, replicating their data in real
time to another storage system, sending
snapshots that they can roll back to and
instantly fire up when needing a restore,”
said Marais.
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Along with key themes of driving
performance while reducing spend, how data
tiering impacts cost optimisation and cloud
integration, Marais says that, for businesses
who rely on data, reducing the costs
associated with processing and managing
can be a quick win.
“We are talking about reducing IT
management overheads, storage costs and
improving reliability as well as compliance,”
he said.
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How frequently it’s accessed
If it’s high risk data or not
Who are the users involved with the data
Where it’s being used
Making your IT manager’s job two
to three times easier by letting data
management technology of the future
take over the responsibility
Another reality of the data-centric market is
that it demands agility to be able to keep up.
“Technology is changing regularly and the
bigger players might struggle to move
their direction with legacy code – they are
essentially too big to make speedy changes
that scale,” added Morais.
“It takes years for them to change their
culture, train sales and presales and bring
new technologies to market. The difference
that a smaller, focused service provider
makes, is that it is positioned at the forefront
of innovation. It listens to customer feedback
and the business is just the right size to
manoeuvre easily while delivering monthly
releases to its customers.” n
“Businesses benefit from centralised visibility
and improved data accessibility for users.”
Using AI to strengthen data value
Artificial Intelligence is now a pervasive trend
in the market. Analytics tools can provide
insight where data sits on a network and
how it can be managed more efficiently.
Redstor believes AI will bring the ability for
technology to investigate data, in all the
different silos it resides in:
• Working out how important that data is
to your business
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