INTELLIGENT BRANDS // Mobile Technology
– can ensure a seamless service experience for your customers without breaking the bank
3 . Focus on security : A DDoS attack or any kind of breach can cause massive disruption . Ensure your network is protected from multi-vector DDoS attacks and other threats , such as malware that hides out in SSL encrypted traffic . Being proactive about security and mitigating threats as they arise will ensure your services are delivered consistently and unfettered
4 . Converge services : Service providers can harness the power of services consolidation and automation to drive operational efficiency . Network architectures that build on optimisation and consolidation are key to achieving service continuity and a seamless user experience
You want your applications to be delivered smoothly and uninterrupted . You want consistency . Following these steps will help you get there .
Customer empowerment is another major component of modern service provider success . It ’ s a part of customer satisfaction that is rarely talked about . Why ? Because there ’ s a desire to be
PUTTING THAT CONTROL INTO THE CUSTOMERS ’ HANDS HAS POWERFUL BENEFITS .
needed by a customer ; and when they ’ re empowered to do things themselves , there ’ s a perception that service providers are no longer indispensable .
But it ’ s actually quite the opposite . When you implement or enhance the self-service capabilities you offer , you give your customers the freedom to tune services to meet their specific needs .
Putting that control into the customers ’ hands has powerful benefits .
Reduce support volume
First , giving your customers the ability to use services how they want means you don ’ t have to do it for them . That equals fewer
Mohammed Al- Moneer , Regional Director , MENA at A10 Networks calls , fewer emails and fewer chats . That means fewer hours spent tuning customer services and more time spent on other imperative customer service activities .
Save money
Fewer support calls cut costs . Instead of paying techs and support staff to manually tune each customer ’ s specific service demands , you can put resources toward improving your offerings , speeding your time to market and beating your competition .
You not only save money on support staff , but the money you do spend is no longer being dumped into a cost centre and instead is being put toward innovation and differentiation .
Enable personalisation
Modern architectures like software-defined networking ( SDN ) and network functions virtualisation ( NFV ) empower you to offer more personalised services to customers , which leads to deeper subscriber and application awareness . Automating the ability to create customised and personalised services on a per-subscriber and per-application basis ensures customers have a consistent experience while you can have a service offering that ’ s a key differentiator .
Increase customer satisfaction
A happy customer stays a customer . No one has ever left a service provider because they ’ re happy with the service and they are satisfied . Empowering the customer through self-service puts them in the driver ’ s seat and gives them control . That , plus not having to wait on endless support calls to accomplish a seemingly simple task will keep your customers happy , and keep you happy as well .
Those are just some of the ways empowering your customers can improve your business as a service provider . •
A HAPPY CUSTOMER STAYS A CUSTOMER .
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