INTELLIGENT BRANDS // Software for Business
Avaya brings enterprise-level
communication capabilities
to region’s SMBs
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THE INTEGRATION EMBEDS
COMMUNICATIONS
CAPABILITIES DIRECTLY
INTO THE APPLICATIONS,
BROWSERS AND DEVICES THAT
EMPLOYEES USE EVERY DAY.
A
vaya Holdings Corp is giving small and medium-sized
businesses the tools to drive greater productivity and
streamline collaboration through a single application for
all communications channels, meetings, team collaboration and
content sharing.
This latest release of Avaya IP Office solution also adds support for
Avaya Equinox, the company’s signature unified communications
(UC) experience, integrated call-recording features and flexible cloud
deployment options that provide SMBs an enterprise-level experience.
“Research shows that when organisations successfully engage their
customers and their employees, they experience a 240% boost in
performance-related business outcomes compared to organisations
with neither engaged employees nor engaged customers; a big
reason why today, over 26 million users rely on Avaya IP Office,” said
Khalid Khan, Avaya’s Director Cloud and Midmarket, Middle East,
Africa, South Europe and APAC.
conferencing and collaboration. Unlike other solutions on the market,
IP Office now also offers an embedded call recording option and
cradle-to-grave web-based reporting and tracking package that
improves measurement of call activities, enabling even the smallest
of organisations to enhance customer engagement. Finally, with
a choice of deployment, on-premise, hybrid cloud, public cloud, IP
Office allows SMBs the flexibility to scale up from five users to as
many as 3,000 and from a single location to 150, all within a single
plug-and-play platform.
“As businesses move their communications and collaboration
capabilities to the cloud, they look for robust, business-grade
solutions delivering familiar, yet enhanced user and admin
experiences,” said Elka Popova, Vice President and Senior Fellow,
Connected Work and Digital Experience at Frost & Sullivan.
“With support for Avaya Equinox and all deployment options, Avaya
IP Office offers small and midsize business customers a proven UC
solution with an advanced, contemporary user interface designed
for highly mobile and collaborative work environments. Avaya made
a commitment to shift its solutions portfolio to the cloud and the
launch of Avaya IP Office with Avaya Equinox shows that the vendor
is delivering on its promise.”
New cloud-based technologies are stimulating the adoption of
digital communications tools in the region’s SME segment, which
accounts for around 90% of registered businesses in the Middle
East and North Africa. Gartner estimates that organisations in the
region spent US$1.2 billion on public cloud services in 2017, with this
expected to reach almost US$2 billion by 2020. n
“By providing a single app to access all the tools they need to
efficiently connect, communicate and collaborate, from anywhere, at
any time and from any device, coupled with the scalability and lower
TCO offered by the cloud model, we are expanding the capabilities
of IP Office and enabling small and midsize business teams to stay
competit ive by working smarter, not harder.”
A key feature in the latest release is the integration of Avaya Equinox.
The integration embeds communications capabilities directly into
the applications, browsers and devices that employees use every
day to create a single, powerful gateway for calling, messaging,
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