Intelligent CIO Africa Issue 18 | Page 59

CASE STUDY WE CONTINUED TO PARTNER WITH ARGILITY BECAUSE THEY HAVE A DEEP UNDERSTANDING OF THE FURNITURE RETAIL BUSINESS EMBEDDED IN THEIR PRODUCT. The new system makes valuable customer and other data accessible to sophisticated analysis which can reveal trends and support better decision-making by executives and managers. Key trading figures are also updated centrally every two hours and presented on the mobile devices of the entire management team. These ‘flash figures’ enable the Furnmart team to view the business key performance indicators (KPI’s) and create appropriate actions where necessary throughout the day to drive the business. www.intelligentcio.com Going forward Argility and Furnmart continue to strengthen their partnership, working closely together to explore new ways of taking advantage of the full potential of the new system and to help Furnmart expand its successful business. This includes ongoing engagement with the Furnmart executive team to guide them on how to drive digital transformation and improved customer engagement, specifically through the use of Artificial Intelligence (AI) models and prescriptive analytics. n DATA HAS EMERGED AS A KEY COMPETITIVE DIFFERENTIATOR IN TODAY’S ENVIRONMENT. INTELLIGENTCIO 59