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Today, technologies such as IoT has led
to escalating volumes of structured and
unstructured data. Sensors on equipment
and other business assets generate vast
amount of data, putting a strain on IT
operations and analysts who are tasked with
processing the data and extracting insights
that can guide the business strategy.
According to the Harvard Business
Review, on average less than half of an
organisation’s structured data is actively
used in decision-making, with less than
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FEATURE: BUSINESS ANALYTICS
1% of unstructured data used at all.
Inefficiency is also rife: as much as 70% of
analysts’ time is spent on discovering and
preparing data.
Offensive and defensive
data strategies
Effective enterprise data management
requires companies to assign data as
either offensive (typically data that focuses
on supporting business objectives such
as increasing revenue and profitability
Neil Herbert, Director for Business
Analytics at SAP Africa
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