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INTELLIGENT VERTICAL: TRANSPORT
DISRUPTING THE SUPPLY
CHAIN ECOSYSTEM
Intelligent technology, smart systems and effortless mobility
are empowering drivers and transforming customer
engagement, says David Slotow, CEO at Trackmatic.
T
he customer has changed . . . ignore
this at your peril! According to a
recent Gallup poll, the biggest driver
of business to business (B2B) success is
meaningful customer impact and yet around
60% of customers are reporting that they’re
indifferent in their engagement. Gallup
took the research deeper and found that
customer engagement had a multiplier
effect on business growth.
For the supply chain industry, whether
focusing on B2B or B2C (business to
customer), customer engagement and delight
are vital for long-term, sustainable success.
But how?
The answer may be ‘to delight the customer’
but what path should the industry be taking
to achieve this goal?
www.intelligentcio.com
Customer expectations are consistently
rising, driven by market leaders such as
Amazon Prime, so to meet this demand
the industry must consistently innovate
and invest in solutions that bridge the gap
between what the customer wants and how
the business gets it to them.
The key strategic enabler of this bridge
is the driver. The driver is the ultimate
brand ambassador, not only ensuring that
goods are delivered in good time, but also
responsible for that final moment of delight.
While there is significant and impressive
disruption in the supply chain, most
innovation is taking place in the warehouse
environment and in transportation.
The investment in transportation is typically
only centred around hardware technology
“
DRIVER-LED
VISIBILITY
HARNESSES THE
UBIQUITY OF THE
MOBILE DEVICE
TO TURN THE
DRIVER INTO
THE CENTRAL
CHARACTER OF
THE SUPPLY
CHAIN SHOW.
INTELLIGENTCIO
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