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INTELLIGENT BRANDS // Software for Business
How data can unlock
opportunities in Africa’s
financial services industry
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While data is an
indispensable part of the
business environment,
many organisations are
still not harnessing its
potential. Kelly Preston,
Data Analytics Manager
at SilverBridge,a provider
of insurance software
solutions in the African
financial services
industry, believes that
data-driven services will
empower insurers to
address customer needs
more effectively.
www.intelligentcio.com
A
ccording to a McKinsey article
examining data-driven strategy, big
data and analytics can transform
the way companies do business. However,
executives need to focus on targeted efforts
around sourcing data, building models and
transforming organisational culture. They
also need to highlight the importance of
choosing the right data to provide a platform
for this growth.
Kelly Preston, Data Analytics Manager
at SilverBridge.
Kelly Preston, Data Analytics Manager at
SilverBridge, said: “Given how the number of
data sources have increased in recent years,
this is no easy task. Not only do insurers
need to contend with emails, contact centre
data, web forms and virtual agents, they also
need to monitor social networking streams
and incorporate telemetry from connected
devices. With these [data] streams only set
to increase in the months and years to come,
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