INTELLIGENT BRANDS // Data Centres
(Left to right) Rui de Oliveira, Sales Director at Data Sciences; and Ben Savage, EMEA Head of Channels and Alliances, Pure Storage.
a definite appeal for them to build on
and forward offer to their end customers.
“You can imagine, those two elements
built into a cloud model. It is extremely
compelling not only for the service
provider but also for the customer in
terms of ongoing predictability of cost
and value. And we are disrupting it
from a cost value perspective. In that
situation, Pure Storage as an all flash
provider would sit within the cloud
service provider.”
application workloads like virtualisation
around server infrastructure, and virtual
desktop infrastructure applications can
fit into converged and flash storage
solutions based on the scale out of the
application. “We are not saying all flash
is correct for all storage infrastructures.
But we do believe that all flash will be
able to cover majority of the datacentre
requirements today and certainly for
high performance applications.”
Forever Flash storage programmes, the
vendor has also established a significant
level of transparency in its cost of goods
and services for channel partners to build
upon. “Pure Storage does not have a
services organisation and unlike many of
our competitors we do not deliver services
ourselves,” explains Savage, about
the possible opportunity that channel
partners can exploit in the market place.
The managed service providers where
solutions from Pure Storage tend to fit
in well, are those that follow a multistorage-vendor, best of breed approach.
“You tend to find that most significant
managed service providers, have got
best of breed technology across their
service catalog.”
Globally, in terms of market segments,
financial services, healthcare and
public sector are the primary demand
segments for all flash solutions. Inside
financial services large database
applications, and inside public
sector virtual desktop infrastructure
applications are important workload
areas for all flash solutions.
Since system integrator and storage
channel partners are usually