Instituto Mexicano de Economía del Comportamiento Brochure Behavioral Design CDMX Nov 19 PDF | Page 6
#(!%3
G+<%7
C
B ,#(#*#)- 1('(.Q-4*,#'(.#\(=
B 4*,#'(.#\(('*)=
B 4*,#'(.#\((Q),.),#)=
@
7B
B 4*,#'(.)-
=
@
8B
V
B ,)-)-#-#\(=
B )'#-#)(-=
C
B
B
B
B
#Q)=
)Q)
=E",,'#(.#!(\-.#)F
WQ.#'#QQ=
)*#\(*-#)Q\!#*,)1.)-5-,2##)-=
@
9B
P+/X-.,.K
[/K)D:
(-1()Q)-'\1Q)-'X-#'*),.(.-Q1,-);5+1,2#-')-*,#(#*#)-2",,'#(.-1*,#'(.#[(5
)(.,-.')-Q-2(.%-5-2(.%-),,,4*,#'(.)-(Q),.),#)2-=('*)=
'#Y(;,2#-')-Q)- 1('(.)-(1-.,)
)K)#!([-.#))'*),.'#(.)@ A;+1*,'#.Q)Q#6,
*1(.1Q5-#-.'X.#'(.Q)-*,)Q'-)'*),.'#(.)Q)-+1Q-),!(#6#)(--( ,(.(=
(*,.#'*),.(.Q'\1Q)-)((.,((Q#6,*,) 1(#Q-,6)(-*),Q-+1Q!1()-*,)1.)-Q)!,(-,
)*.)-;'#(.,-+1).,)- QQ((Q#(.(.);*),())(-#,,-*.)-#'*),.(.-.(.)Q#-[))')Q
*-#)Q)!ZQ)-1-1,#)-(Q)-')'(.)-#-#\(@VK.#'
#KKA=
P[')-)(K-#(W'#-K
D:
(##')-)(1(#(X'#)(Q-) .3,4*,#'(.#\(
;()(()-)(.')-1(*Q. ),'+1()-
*,'#.),,,5*,.##*,(1(4*,#'(.) Q),.),#)
=-Z'#-');,2#-')-\')-*1(-.,1.1,,
4*,#'(.)- *,*#\(; +1 *1( ,*Q#,- ( '*); )( 1( '(1Q #(-.,1#)(- 5 '.,#Q- X#Q-
)(-!1#,=
-*1Y-",,2#-)Q
)K)#!([-.#))'*),.'#(.)@ A;.,'#(')-QZ)(Q*,#',1(
-,# %,##)- -1(#Q- +1 ), *,)Q'X.#- ,Q- +1 .#(( # ,(.- )'*[Z- *, Q ),,.)
1(#)('#(.)-1-'*[-5Q)*#\(-1-*,)1.)-=
P/X#((/-.,)-K/'()--),K
D:
2
-.'\1Q)'51\(.(,\')*1)4*,#'(.,
)(Q-#(.,2(#)(-*,-,1XQ#'*Q'(.,=
2
CQ%(,