ACTIVATE YOUR BEST LIFE with Lucinda Cross
By Samantha Barna • Photos by Dennis Rodriguez • Makup by Kourtney Leech
Lucinda Cross is one of those rare people who radiate positivity and light . Cross simply glows and demonstrates with her life how to put out positive energy . Although she is now known as the Queen of Activation , gracing the pages of ESSENCE and being featured on the TODAY Show , her life hasn ’ t always been so full of positivity . To overcome her obstacles , Cross harnessed the power of activation and vision boarding to achieve success .
Dr . Shellie Hipsky recently had the chance to chat with Cross over lunch at the fabulous PRINT . Restaurant in New York City . Dr . Shellie and Cross talked goals , setbacks , love and the Law of Attraction .
Dr . Shellie : We ’ re going to delve into the whole activation movement you ’ ve created . Let ’ s start with the TODAY Show — how in the world did you manage to pull all the Law of Attraction to become the vision board queen on the TODAY Show ?
Cross : The key , with the TODAY Show and the whole Law of Attraction , is that I set that goal at the beginning of that year . I said , “ this ” is the year for media attention , and I ’ m going to focus on media and “ visibility .” And it worked . I targeted specific outlets that I wanted to be featured in . The main ones that I really put my energy into were the TODAY Show , Dr . Oz , and ESSENCE Magazine — it was strategic .
Dr . Shellie : Can you share with me three ways that you personally inspire lives ?
Cross : One of the ways that I inspire lives is by helping women stay focused . We have a lot going on , and we wear a lot of hats . So I help them to stay focused on themselves and actively pick themselves as a priority .
The second thing I do is help them tap back into being a woman . I think for me , as a mother , I forgot about womanhood and how awesome it is to be feminine and feel like a princess and a queen . Go embrace that woman inside . What does she desire to do ? Go change the color of your hair ; go put on your heels . Do something different that ’ ll bring you back to the days you felt glamorous or sexy .
The third thing that I love doing is part of the vision board process : ask yourself what your true desires and goals are . How are those goals and desires going to change your life and , ultimately , the lives that you ’ re connected to ?
Dr . Shellie : What ’ s your next big goal ?
Cross : My next big goal is to have the Lucinda Cross Show . The show will be something that pushes women to conquer their fears . It ’ s a show that ’ s catered to highlighting trials and overcoming them . It ’ ll be based on activation — live !
Dr . Shellie : You said “ overcoming ,” could you please share what you ’ ve overcome ?
Cross : There are several pivotal moments in my life that I ’ ve had to overcome . One was at a very young age going to a prestigious college , but then making a decision that altered the next four years of my life and instead spending those four years in federal prison .
The next pivotal moment was becoming a single mother and embracing that with two small children at the time . Thinking that I had this fairytale life and relationship , the beautiful house , the cars that I could drive , but then realizing that the life I had painted wasn ’ t a reality . So stepping into single motherhood was different . These were all huge life lessons , and they pushed me into being an inspired woman and the activator that you see today .
Dr . Shellie : When it comes to being a single mom , how did you make that leap back into love ?
Cross : It took a while . After embracing the fact that I was a single mother and feeling like I had a hold on
24 INSPIRING LIVES WINTER 2017