T
he once simple and mundane task of
rience, but building a strong relationship with
evolved into countless opportunities
of their future purchases and lead to advocates
cold-calling potential consumers has
for salesmen and -women to market
their products and close a sale.
Thanks to our technology driven world and
a consumer can both increase the likelihood
who are passionate about your brand and want
to share your product with others!
When I interviewed direct sales consultants,
the ever-expanding ways to communicate glob-
they made these three things clear about sales:
nities, and challenges. Because technology has
1. TOP SALES TIPS
ally, the salesforce has faced great new opportuallowed consumers to be more informed than
ever before, product referrals have opened up
Be genuine, and be in action constantly.
to include social networks and multiple online
2. CLIENT RELATIONS
highly value the 3 “P’s” of marketing—prod-
your client and NOT yourself.
where consumers can receive information about
3. HOW TO CLOSE A SALE—ASK.
product reviews. While industry leaders still
uct, price, and promotion—challenges abound
a product, read reviews, and make a purchase
all without the need of a salesperson.
So how can a salesperson survive in this fast-
Good customer service is a must. Focus on
Don’t assume.
As an event promoter, I have spent the past
paced new world of tweeting and search engine
10 years working with hundreds of direct sales
tionships. Taking it back to basics and focusing
in their respective fields. It is clear to me that
optimization? The answer is very simple: rela-
on the consumer rather than the sale is the key
to relationship marketing.
There are many ways to maximize the value
of a purchase and to personalize a buyer’s expe-
consultants and have interviewed many leaders
the most successful salespeople are those who
value their relationships over their sales and
that building those relationships is the key to
navigating the mean streets of sales.
Valerie Lerch, BS, MBA trained in marketing and is the corporate and promotional
event planner of Posh Events by Valerie.
SUMMER 2016
INSPIRING LIVES
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