Inspired Magazine Volume 1 | Page 27

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INSPIRED TO MOTIVATE- JULY 2013
CREATIVE MARKETING AND PLANNING

HOT OFF THE PRESS

This can be done by having informative or amusing content and a good blog layout and design. You may develop your blog’ s content or you can acquire the services of a web content writer to provide you with the blog articles. The blogs layout and design also plays a big role. While most of the companies offering free blog hosting offer preselected templates, there are also some that allow for customization that if you utilize this feature correctly can increase your blog’ s traffic. Here are a few tips to make your blog standout from the millions of blogs out there that have standard designs:
Customize the Banner
The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog.
Personalize with Photos
Of course, most of the photos that you will be posting will be your own, however, if you do not customize the photos before posting them, you may miss maximizing the enhancing benefits that the design of your blog. You can choose a standard border or you can create your own border which can be associated with your blog’ s templates.
Add a Favicon
Don’ t you think sites with icons on the address bar before the website’ s URL are cool? Many people do. These favicons add a professional look to the URL. These are easy to do using photo or graphic editing softwares.
There are sites that offer free blog templates, layouts, backgrounds, textures and skins. Be sure to make use of these so that your blog will not look generic like most of the blogs hosted by the service providers.
Include RSS Feeds
This is a cool way to inform people with news about your blog headlines. Tutorials on RSS feeds are available on the internet.
Add Audio
Audio makes your blog more personal. Not only does audio personalize the blog, it can also keep your visitors coming back. You can have streaming radio stations, mp3 files or playlists loading with your blog.
Advertisements
If you have signed up with Google AdSense, which I am sure you would like to do, make sure that the ads are conveniently placed so that these will not hinder your readers ease in accessing the information on your blog. Try using these tip and you can definitely increase and retain traffic on
your blog.
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WWW. KMARTINMARKETING. COM ISSUE 01- JUL 2013