“ I love old apocalyptic films ,” Holroyd admitted , a citizen of the United Kingdom currently residing in Spain . Working with family , friends or co-workers as the models in his work , Holroyd likes to “ build a piece ” around each person . “ It ’ s a massively fun experience .”
Holroyd ’ s pursuits in photography began five years ago when he was first “ intrigued ” by his grandfather ’ s photography , which prompted him to purchase his first DSLR camera — later upgraded to a Fuji X-T2 . After coming across Dave Hill and Tim Tadder , two established photographers who feature adventurous and active subjects with tastefully intense editing , Holroyd became “ obsessed ” with discovering and practising new techniques on Photoshop . “ Still to this day you ’ ll find me up at four in the morning on YouTube looking for the newest techniques … drives my girlfriend crazy !”
When recalling his first photo shoot , Holroyd whimsically described it as quite surreal .
“ I asked a friend to dress up with a gas mask and put his girlfriend in the boot of his car . There was makeup and fake blood everywhere ... it was an exciting time .”