its execution. So over the course of the night, I
found myself concentrating less on my painting
and more time analyzing what and how I would
do things differently. By the end of the evening,
I had worked out a complete business model
in my head. I got home and told Gary. His
response? ‘Let’s do it!’ The rest is history.
While it is a niche business, there is also
existing competition. How did the business
develop over time and what strategies did
you use to get yourself out there?
It is always a challenge to start a business
from the ground up. If your funds are limited,
you find that you are every department - IT,
finance, HR, legal, marketing and customer
service! It is easy to get lost in the daily tasks
and competing priorities. My advice is to
take a step back regularly and reassess your
priorities, ensuring that you are working
on the right outputs that move the business
forward. We learned and adapted our approach
to venues and customers and marketing over
time as we discovered what worked and what
didn’t. The difference between a business
owner and an entrepreneur is that the latter
is nimble, willing to adapt and pivot to
whatever the business and customers need
from them at any given time.
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