INSPADES MAGAZINE SETTE | Page 138

A Movement in Sneakers Dion Walcott In 138 inspadesmag.com BY JACLYN TRUSS the 19th century, a rubber-soled shoe, whose colourful horizontal line adjoining the upper sole resembling the depth line on the hull line of a ship, earned it the nickname the “plimsoll”. It was in this moment that the first sneaker was born. Becoming a sensation, originally worn mostly by vacationers but soon becoming popular among tennis players, the soles were soon being modified with patterns to increase their grip. At the turn of the 20th century, the rubber-soled shoes, now coined “sneakers” because of the of their quiet stealth, would continue to grow in popularity as an athletic and leisure shoe. Since 1984, Nike’s famous endorsement deal with Michael Jordan arguably became known as the inception of modern sneaker culture, and since then sneakers have represented a myriad of meanings in society. Far from simply serving the basic purpose of footwear, sneakers have @_martkd - martkd.com